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Kogan Page

Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

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Enterprising individuals and business managers often feel that they need to acquire new skills and brush up on existing ones in order to achieve targets, make money and avoid making elementary mistakes.

Making Sense of Business, with a foreword by Sir James Dyson, will help you to do just that, with expert guidance on key skills such as selling, presentation and negotiation and advice on developing your self-confidence and learning to work creatively. There is no advantage in devising an imaginative sales pitch if no one has the confidence to carry it off. There is equally no benefit in having good interpersonal skills if after striking a deal, the contract is signed without a thorough understanding of its contents, only to discover later that the agreement is a bad one, full of loopholes and liabilities.

With illustrated mind maps and creative exercises, Making Sense of Business encourages fresh ways of thinking, helping you to learn new skills and achieve success.

Author: Alison Branagan
Publisher: Kogan Page
Published: 06/01/2009
Pages: 192
Binding Type: Paperback
Weight: 0.80lbs
Size: 9.16h x 6.22w x 0.52d
ISBN: 9780749454869

Review Citation(s):
Reference and Research Bk News 08/01/2009 pg. 101

About the Author
Alison Branagan is a business consultant who has established courses at a number of London universities and conducted a series of master classes for the Association of Illustrators. She has also devised and facilitated many community enterprise projects for business and non-profit organizations, with a particular interest in creative fields. Many professional bodies have commissioned her to write web-based guides, speak at seminars and develop enterprise programs for their members.

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