Managing Business Transactions: Controlling the Cost of Coordinating, Communicating, and Decision Making
Managing Business Transactions: Controlling the Cost of Coordinating, Communicating, and Decision Making
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Managing Business Transactions is the first book on the principles of a new managerial economics, based on transaction cost economics. The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds.
Author: Paul H. Rubin
Publisher: Free Press
Published: 08/23/1993
Pages: 204
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.00h x 5.90w x 0.70d
ISBN: 9780029275962
Author: Paul H. Rubin
Publisher: Free Press
Published: 08/23/1993
Pages: 204
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.00h x 5.90w x 0.70d
ISBN: 9780029275962
About the Author
Paul H. Rubin is professor of economics at Emory University and vice-president of Glassman-Oliver Economic Consultants in Washington, D.C. He is the author of Business Firms and the Common Law and over fifty articles in the economics literature.