mar-ket-ing: Everything you need to know in a bite-sized pocket guide.

No more jargon, no more fluff - Your straightforward pocket guide to marketing has arrived!

• "Not everyone has a $100 million Barbie marketing budget. I wish I could learn about more budget-friendly strategies."
• "I am looking for more guidance on identifying and targeting our specific audience."
• "Measuring the success of our campaigns is still a challenge. I wish there were more practical examples or tools to help us calculate our ROI accurately."
• "Where should I advertise? I struggled to find a clear direction to strike the right balance between digital and more traditional channels. I'm not sure where to allocate our resources effectively."
• "I'm looking for specific case studies or real-life examples of businesses that faced similar challenges and successfully overcame them."
• "Building a brand is already hard enough, but how do I achieve consistency across all activities?"

If all this sounds familiar, then you should check out:

mar-ket-ing: Everything you need to know in a bite-sized pocket guide.

Written by award-winning marketer Sonya Gonzalez Mier, mar-ket-ing offers a wealth of insights from the marketing giants, including Unilever, P&G, Henkel, Nestle, L'Oréal, and TikTok, alongside cutting-edge research from academic literature. With easy-to-read and bite-sized chapters, this guide provides actionable insights on maximising your marketing efforts and achieving business success.

This guide covers a wide range of marketing aspects, including how to effectively set budgets, find and target receptive target audiences, outshine the competition, set up campaigns and measure success effectively, and find the perfect balance between traditional and digital marketing methods.

Inside this accessible pocket guide, you'll learn:

• How to set an effective marketing budget and overcome objections by key stakeholders
• 5 fundamental techniques to remove bias from your marketing research
• Handy tools and frameworks to analyse your competition and business
• How to identify what marketing strategies are needed to grow sales
• The secret to utilising behavioural psychology to supercharge your marketing efforts
• How to make your packaging stand out
• The truth about how pricing your product makes all the difference
• How to navigate a price war ... and win
• Actionable how-to guides on how to set up campaigns across all main channels
• What the 80/20 rule actually means and how to use it
• How to measure success and make the right decisions with the data available
• Never get confused by jargon again, with the comprehensive acronym list provided
• Over 45 concepts explained in bite-sized 5min chapters

... and so much more.

Whether you're a seasoned professional seeking to sharpen your skills or a novice marketer hungry for knowledge, this pocket guide is all you need.

Pick up your copy today!

Author: Michael Inpong, Sonya Gonzalez Mier
Publisher: Kolibri House
Published: 08/02/2023
Pages: 380
Binding Type: Paperback
Weight: 1.12lbs
Size: 9.00h x 6.00w x 0.78d
ISBN: 9781739503710

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