Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.

Author: Tony Rogers,Rob Davidson
Publisher: Routledge
Published: 11/12/2015
Pages: 312
Binding Type: Paperback
Weight: 1.45lbs
Size: 9.60h x 7.40w x 0.60d
ISBN: 9781138852150

About the Author

Tony Rogers has been involved with the conference and business events sector for over 25 years. He has managed several industry trade associations and now runs his own consultancy specialising in research and destination/venue marketing. He served as a Visiting Fellow at Leeds Beckett University for eight years.

Rob Davidson's main area of expertise is business events. He has written extensively on that theme. As Managing Director of MICE Knowledge, a consultancy specialising in business events research, education and training, he has undertaken research projects for many major organisations including Reed Travel Exhibitions.