Marketing from the Trenches: Your Guide to Retail Success

Marketing from the Trenches is a must read for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to the reader proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three "P"s are far more relevant than the scholastic marketing model's four "P"s, most especially for those in retail operations. The writing style is casual with an ever present tongue-in-cheek sense of humor that won't allow the reader to put the book down.

Author: Rudolf J. Waldner
Publisher: Gotham City Publishers
Published: 11/11/2006
Pages: 128
Binding Type: Paperback
Weight: 0.38lbs
Size: 8.50h x 5.50w x 0.30d
ISBN: 9780978989309

This title is not returnable