Marketing Graffiti: The Writing on the Wall

Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.

Author: Mike Saren
Publisher: Routledge
Published: 12/01/2017
Pages: 354
Binding Type: Paperback
Weight: 1.75lbs
Size: 9.60h x 7.40w x 0.70d
ISBN: 9781138013339

About the Author

Michael Saren is Professor of Marketing at the University of Leicester. He has an honorary fellowship of the UK Academy of Marketing, a PhD from the University of Bath and a visiting professorship at Birmingham University. He was a founding editor of the journal Marketing Theory.