Marketing Higher and Further Education

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Author: Paul Gibbs, Michael Knapp
Publisher: Taylor & Francis Group
Published: 12/01/2001
Pages: 154
Binding Type: Paperback
Weight: 0.55lbs
Size: 9.18h x 6.04w x 0.50d
ISBN: 9780749432942