Marketing Mindset: The Ultimate Guide to Positioning Yourself as the Expert in Your Niche

With 35 years of strategic business building and turnaround experience, Mark Klipsch, CEO of M. E. Klipsch & Associates and MEKA Multicast Marketing, is just the person to "spill the beans" on the best ways to build a business. Using his expertise, plus knowledge gained from his three greatest mentors, Dan Kennedy, Mike Koenigs and Frank Kern, Klipsch, in Marketing Mindset, provides powerful, useful and actionable information that all business owners can utilize - whether you've been in business for years or are just starting out.In this book, you'll discover the formulaic principles he's applied to the startup or turnaround of over twenty businesses in varied industries such as transportation, financial services and package engineering.In Marketing Mindset: The Ultimate Guide to Positioning Yourself and the Expert in Your Niche you'll find the keys to: -Understanding "who" your ideal customer is and is not-Developing a powerful message that speaks directly to your ideal customer-Identifying media channels that reach your ideal clients most effectively-Building an influential platform that establishes You as the Expert in your field-Implementing a repeatable strategy that has your prospects begging you to take them on as clientsRegardless of your business experience, this book will help you to create the mindset you need to springboard past your competitors and finally create the business of your dreams Want to learn more? See all the bonuses listed in the book at www.marketingmindsetbook.com and check back because additional content will be added each month

Author: Mark E. Klipsch
Publisher: Meka Multicast Marketing
Published: 01/27/2015
Pages: 132
Binding Type: Paperback
Weight: 0.35lbs
Size: 8.50h x 5.51w x 0.28d
ISBN: 9780692373316

About the Author
Mark E. Klipsch is an entrepreneur, business development professional, speaker, #1 Best Selling author and family man residing in St. Louis, Missouri. Mr. Klipsch has over thirty years of professional experience, with a discipline in marketing, business development and risk management in both the for profit and non-profit space. A serial entrepreneur, he has built or been a key player in the building of over 20 successful companies in the beverage, marketing, trucking, international logistics, and financial service industries. Known within these industries for his expertise in business development and problem solving; he is routinely referred by both clients and competitors. Klipsch is an active consultant to businesses both large and small; having among his clients government and Fortune 100 companies like Bayer, Cargill, Dow, Diageo, Honeywell and the Department of Defense. His own companies have produced over $100,000,000 in revenues primarily by seeking out and serving the non-routine needs of his clients. Mr. Klipsch was fourth generation in a family trucking business which was sold in 1982 and is a graduate of North Central College in Naperville, IL with majors in Economics and Marketing and minor in Psychology; he still considers himself of student of each today. He spent 25 years working in both domestic and international hazardous material transportation facilitating the startup or turn-around of the operating divisions of several bulk carriers before starting his own international company in 1994. RMC Intermodal Services operated primarily through the largest inland port world-wide, Chicago IL, serving the import-export and specialty handling needs of clients whose products originated from or were destined to the heartland of the United States until the company was sold to a competitor in 2006. Since that time Klipsch has sought opportunities to lend his knowledge and expertise to other entrepreneurial businesses in medical technology, financial services, wholesale distribution, quality assurance, and personal development. He also enjoys lending his time and talent to philanthropic endeavors where he is an executive member of SCORE-St. Louis, active board member for Caring Solutions, and has worked to support interests in children's education and various other causes.

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