Marketing Research: A Managerial Approach

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

Author: Al Marshall
Publisher: Sage Publications Ltd
Published: 11/06/2023
Pages: 296
Binding Type: Paperback
Weight: 1.17lbs
Size: 9.69h x 7.44w x 0.62d
ISBN: 9781446256152

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