McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

Author: Jeffrey Rothfeder
Publisher: Harper Business
Published: 05/01/2009
Pages: 272
Binding Type: Paperback
Weight: 0.45lbs
Size: 7.70h x 5.30w x 0.70d
ISBN: 9780060721855

About the Author
Rothfeder, Jeffrey: -

A former BusinessWeek editor and national editor at Bloomberg News, Jeffrey Rothfeder has written for publications such as the New York Times and the Washington Post and has appeared on 20/20, Nightline, Today, Good Morning America, and Oprah. He lives in Cortlandt Manor, New York.