Media Matters: Race & Gender in U.S. Politics

Now, more than 20 years since its initial release, John Fiske's classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture.

A new introductory essay by former Fiske student Black Hawk Hancock entitled 'Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century' explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today's students can continue to draw upon in order to understand society today.

Author: John Fiske,Black Hawk Hancock
Publisher: Routledge
Published: 02/04/2016
Pages: 332
Binding Type: Paperback
Weight: 0.95lbs
Size: 8.40h x 5.40w x 0.80d
ISBN: 9781138888203

About the Author

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

Black Hawk Hancock is an Associate Professor of Sociology at DePaul University, USA.