Media Performance: Mass Communication and the Public Interest

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the public interest′ means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,

Author: Denis McQuail
Publisher: Sage Publications Ltd
Published: 09/05/2000
Pages: 368
Binding Type: Paperback
Weight: 1.16lbs
Size: 9.14h x 6.18w x 0.74d
ISBN: 9780803982956

About the Author
McQuail, Denis: -

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

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