Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents

Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

Author: J. Bateman
Publisher: Palgrave MacMillan
Published: 06/01/2008
Pages: 334
Binding Type: Hardcover
Weight: 1.16lbs
Size: 8.53h x 5.83w x 0.91d
ISBN: 9780230002562

About the Author
JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.