Net Gain: Expanding Markets Through Virtual Communities

Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

Author: John Hagel, Arthur G. Armstrong
Publisher: Harvard Business Review Press
Published: 01/23/1997
Pages: 256
Binding Type: Hardcover
Weight: 1.20lbs
Size: 9.54h x 6.38w x 1.04d
ISBN: 9780875847597

Review Citation(s):
Library Journal 03/15/1997 pg. 71

About the Author

John Hagel III is a principal at the Silicon Valley office of McKinsey & Company, Inc., and a leader of the firm's Interactive Multimedia Practice. His work is primarily with clients in the electronics, telecommunications, and media industries, with a focus on strategic management and performance improvement. Prior to joining McKinsey, he served as senior vice president for strategic planning at Atari; as president of Sequoia Group, a systems house selling turnkey computer systems to physicians; and as a consultant with the Boston Consulting Group. Mr. Hagel is the author of a number of legal and business books and articles. His most recent piece, written with Harvard Business School professor Jeffrey F. Rayport, was The Coming Battle for Customer Information, which appeared in the January/February 1997 issue of the Harvard Business Review.