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Oxford University Press, USA
Opening Strategy: Professional Strategists and Practice Change, 1960 to Today
Opening Strategy: Professional Strategists and Practice Change, 1960 to Today
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Strategy is becoming more 'open' - more transparent and more inclusive. Opening Strategy tells the story of how corporate strategists and strategy consultants have worked since the middle of the last century to open up the strategy process. First strategic planning, then strategic management,
and now 'open strategy' have all brought more people into the strategy process and provided more strategic information, for the benefit of both business and society at large. Informed by interviews with corporate strategists and consultants at leading firms such as General Electric and McKinsey & Co, and drawing on the historical archives of strategy's pioneers, this book provides vivid insights into the trials and tribulations of practice change in the strategy
profession. Above all, it stresses the hard work of the little recognized and sometimes eccentric individuals who have been leaders in practice change. By building on a wide range of illustrations, covering both successes and failures, the book draws out general lessons for practice innovation in
strategy. Those studying the topic will be able to set standard strategy techniques in historical and social context and develop new areas for investigation, while practising executives and consultants should gain a sense of how to innovate in strategy - and how not to.
Author: Richard Whittington
Publisher: Oxford University Press, USA
Published: 05/21/2019
Pages: 336
Binding Type: Hardcover
Weight: 1.40lbs
Size: 9.30h x 6.00w x 1.00d
ISBN: 9780198738893
Open Strategy (2019). He is an associate editor of the Strategic Management Journal and has co-edited six special issues in leading journals. He was previously a board member of the Strategic Management Society and past Chair of the Strategizing Activities and Practices interest group at the Academy
of Management. His current research focuses on strategy-as-practice and 'open strategy'.
and now 'open strategy' have all brought more people into the strategy process and provided more strategic information, for the benefit of both business and society at large. Informed by interviews with corporate strategists and consultants at leading firms such as General Electric and McKinsey & Co, and drawing on the historical archives of strategy's pioneers, this book provides vivid insights into the trials and tribulations of practice change in the strategy
profession. Above all, it stresses the hard work of the little recognized and sometimes eccentric individuals who have been leaders in practice change. By building on a wide range of illustrations, covering both successes and failures, the book draws out general lessons for practice innovation in
strategy. Those studying the topic will be able to set standard strategy techniques in historical and social context and develop new areas for investigation, while practising executives and consultants should gain a sense of how to innovate in strategy - and how not to.
Author: Richard Whittington
Publisher: Oxford University Press, USA
Published: 05/21/2019
Pages: 336
Binding Type: Hardcover
Weight: 1.40lbs
Size: 9.30h x 6.00w x 1.00d
ISBN: 9780198738893
About the Author
Richard Whittington, Professor of Strategic Management, University of Oxford
Open Strategy (2019). He is an associate editor of the Strategic Management Journal and has co-edited six special issues in leading journals. He was previously a board member of the Strategic Management Society and past Chair of the Strategizing Activities and Practices interest group at the Academy
of Management. His current research focuses on strategy-as-practice and 'open strategy'.
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