Organizational Perception Management

This new authored book summarizes research findings from a new domain of study called "organizational perception management"(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation

Author: Kimberly D. Elsbach
Publisher: Psychology Press
Published: 03/29/2006
Pages: 210
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.98h x 6.06w x 0.49d
ISBN: 9780805847963

Review Citation(s):
Reference and Research Bk News 08/01/2006 pg. 126