Having gained fame and success in business, Paul G. Hoffman went on to become involved in a wide range of public concerns. In this new and revealing biography Alan R. Raucher provides the first assessment of Hoffman's entire career, beginning with his rise to the presidency of Studebaker and his success in applying progressive management to lift it from bankruptcy to profitability. A firm believer in the automobile, Hoffman became known as a sales genius, as a promoter of the new human relations
Author: Alan R. Raucher Publisher: University Press of Kentucky Published: 07/15/2014 Pages: 224 Binding Type: Paperback Weight: 0.75lbs Size: 9.00h x 6.00w x 0.52d ISBN: 9780813156262
About the Author
Alan R. Raucher is an associate professor of history at Wayne State University.