Planning Special Events

Using the same principles and methods that have proven so successful for other fund raising activities, James S. Armstrong takes you step by step through the four-phase process of managing fund raising events. This down-to-earth guide--part of the Excellence in Fund Raising Workbook Series from The Fund Raising School at Indiana University--will show how to produce events that will raise money cost effectively, expand your support base, and attract attention to your cause. Designed to be a well-thumbed reference, the workbook also includes answers to the most frequently asked questions.

Author: James S. Armstrong
Publisher: Jossey-Bass
Published: 02/27/2001
Pages: 208
Binding Type: Paperback
Weight: 1.10lbs
Size: 11.10h x 8.20w x 0.60d
ISBN: 9780787952488

Review Citation(s):
Reference and Research Bk News 08/01/2001 pg. 71

About the Author
JAMES S. ARMSTRONG, CFRE, a management expert with more than thirty years experience in politics, business and nonprofit agencies, is vice president and director of the Children's Hospital Foundation in Oakland, California. TIMOTHY L. SEILER is director of the Fund Raising School at the Indiana University Center on Philanthropy. He was formerly vice president of Indiana University Foundation and has been a faculty member of The Fund Raising School since 1986. He has authored and edited several issues of New Directions in Philanthropic Fundraising.