Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Author: M. Calogridis
Publisher: Palgrave MacMillan
Published: 01/29/2010
Pages: 190
Binding Type: Hardcover
Weight: 0.95lbs
Size: 9.30h x 6.30w x 0.70d
ISBN: 9780230614604

About the Author
MICHAEL CALOGRIDIS has over 15 years total experience in roles supporting development of pricing and pricing strategies. In that time, he has worked for FedEx, AT&T Wireless, Quest Diagnostics and now Philips Medical Systems.