Product Innovation and Technology Strategy

Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company's product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of real-life examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts. For more information, visit: www.stage-gate.com

Author: Scott J. Edgett,Robert G. Cooper
Publisher: Booksurge Publishing
Published: 09/04/2009
Pages: 272
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.00h x 6.00w x 0.80d
ISBN: 9781439252246

This title is not returnable