Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses.

Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.

This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.

Author: Robert J. Phillips
Publisher: Emerging Technology Networks
Published: 02/28/2018
Pages: 318
Binding Type: Paperback
Weight: 0.84lbs
Size: 8.27h x 5.83w x 0.66d
ISBN: 9780648277507

About the Author
Phillips, Robert J.: - Robert J Phillips has 15+ years leadership experience at CEO and Executive-level. The digital media businesses and/or products envisaged, developed, delivered and then managed have generated more than $130 million in profit, with exceptional margins for a variety of large >$2 Billion media conglomerates listed on the LSE and exciting start-up, or early-stage companies in London, San Francisco and Melbourne.

This title is not returnable