Retail Marketing Strategy: Delivering Shopper Delight

Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.

Author: Constant Berkhout
Publisher: Kogan Page
Published: 11/24/2015
Pages: 296
Binding Type: Paperback
Weight: 0.92lbs
Size: 9.21h x 6.14w x 0.62d
ISBN: 9780749476915

About the Author
Constant Berkhout is an experienced retail marketing and shopper insights consultant, having worked at Kraft Foods, Gillette/P&G, and PepsiCo. As Founder of Rijnbrug Advies, he develops new ways to grow retail categories and connect with the shopper for a diverse range of food, non-food, and supplier clients.