Sales Management: A Research Overview

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.

Author: Kenneth Le Meunier-Fitzhugh, Kieran Sheahan
Publisher: Routledge
Published: 06/02/2023
Pages: 92
Binding Type: Hardcover
Weight: 0.60lbs
Size: 8.50h x 5.50w x 0.31d
ISBN: 9781032003825

About the Author

Kenneth Le Meunier-FitzHugh is an Associate Professor in Marketing at the University of East Anglia, UK.

Kieran Sheahan is a Lecturer at Technological University, Dublin, Ireland.