Scenario Thinking: Practical Approaches to the Future
Scenario Thinking: Practical Approaches to the Future
Author: G. Wright, G. Cairns
Publisher: Palgrave MacMillan
Published: 05/03/2011
Pages: 192
Binding Type: Hardcover
Weight: 0.95lbs
Size: 9.20h x 6.20w x 0.70d
ISBN: 9780230271562
Review Citation(s):
Reference and Research Bk News 08/01/2011 pg. 63
About the Author
George Wright is currently Professor of Management at Durham Business School, University of Durham, UK. He has consulted and provided management development programmes on scenario thinking and decision making with organizations such as Bayer, EADS, Petronas, Scottish Power, Thales, United Utilities, and national and local government in the UK. He has published on scenario thinking in international journals, including Futures, Technological Forecasting and Social Change, International Journal of Forecasting, Journal of Management Studies, and Organization Studies.