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University Press of Kentucky

Selling Catholicism

Selling Catholicism

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" When the popularity of Milton Berle's television show began to slip, Berle quipped, ""At least I'm losing my ratings to God!"" He was referring to the popularity of ""Life Is Worth Living"" and its host, Bishop Fulton J. Sheen. The show aired from 1952 to 1957, and Sheen won an Emmy, beating competition that included Lucille Ball, Jimmy Durante, and Edward R. Murrow. What was the secret to Sheen's on-air success? Christopher Lynch examines how he reached a diverse audience by using television

Author: Christopher Owen Lynch
Publisher: University Press of Kentucky
Published: 09/17/1998
Pages: 216
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.34h x 6.28w x 0.92d
ISBN: 9780813120676

Review Citation(s):
Kirkus Reviews 07/01/1998 pg. 950
Library Journal 07/01/1998 pg. 96
Publishers Weekly 07/27/1998 pg. 67

About the Author

Christopher Lynch is an assistant professor and freshman seminar director in the Department of Communication and Theatre at Kean University, New Jersey.


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