McGraw-Hill Companies
Selling to the Affluent
Selling to the Affluent
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In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.
He provides insights into different affluent groups including:
- Business owners
- Sales professionals
- Women
- Asian Americans
- Retired millionaires
Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
Author: Thomas J. Stanley
Publisher: McGraw-Hill Companies
Published: 08/22/1997
Pages: 496
Binding Type: Paperback
Weight: 1.50lbs
Size: 8.90h x 6.00w x 1.10d
ISBN: 9780070610491
About the Author
Stanley, Thomas J.: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
This title is not returnable
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