Semiotics, Marketing and Communication: Beneath the Signs, the Strategies

Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.

Author: J. Floch
Publisher: Palgrave MacMillan
Published: 10/16/2001
Pages: 225
Binding Type: Hardcover
Weight: 0.88lbs
Size: 8.82h x 5.68w x 0.68d
ISBN: 9780333760147

About the Author
JEAN-MARIE FLOCH is acknowledged as one of the world's foremost authorities on the application of semiotics to marketing and communication. He obtained his Ph.D. under the supervision of A.J. Greimas, the founder of the Paris School of Semiotics and taught at the University of Louvain, ESSEC, ESCP, EM Lyon, IAE Aix-en-Provence, the Institut d'Etudes Politiques de Paris and the Ecole d'Architecture of Versailles.

He worked as a consultant applying semiotics to marketing and communication issues in a wide variety of industries including pharmaceuticals and health care, banks, luxury goods, cosmetics, food, transportation, media, catering, retailing, clothing and textiles, and office furniture. While at Ipsos he created the consulting firm's influential applied semiotic research unit. He later worked for the Design Strategy Minale Tatersfield Group and Creative Business International.

In addition to these activities, Jean-Marie Floch continued to develop his first passion for visual semiotics. Today he is generally recognised as one of the most influential scholars in the field of the semiotics of photography and plastic arts.

Jean-Marie Floch died in Paris on April 10, 2001 at the age of 53.

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