Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities

The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities.

In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations.

From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

Author: Benjamin W. Pearce
Publisher: Johns Hopkins University Press
Published: 11/01/2007
Pages: 360
Binding Type: Paperback
Weight: 1.84lbs
Size: 10.94h x 8.50w x 0.88d
ISBN: 9780801887185

Review Citation(s):
Reference and Research Bk News 08/01/2008 pg. 125

About the Author

Benjamin W. Pearce is President and Chief Executive Officer of Potomac Homes Corporation.

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