Small retailers financial sustainability tactics

Small retail business owners who lack an understanding of proper financial sustainability strategies often struggle with business success. Grounded in resource-based based view theory, the purpose of this qualitative multiple-case study was to explore the financial sustainability strategies some small retail business owners used to sustain their businesses for the first 5 years or longer. The participants consisted of five small retail business owners in New York. The data were collected using six semi structured interview questions and cash flow statements.

Author: Eric S. Miyashiro
Publisher: Mehta Publishers
Published: 09/16/2023
Pages: 94
Binding Type: Paperback
Weight: 0.30lbs
Size: 9.00h x 6.00w x 0.19d
ISBN: 9789368805809