Soap Opera: The Inside Story of Procter & Gamble

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.

Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."

Author: Alecia Swasy
Publisher: Simon & Schuster
Published: 09/01/1994
Pages: 400
Binding Type: Paperback
Weight: 1.17lbs
Size: 8.72h x 5.64w x 0.99d
ISBN: 9780671897819

Review Citation(s):
Publishers Weekly 08/15/1994

About the Author
Alecia Swasy is a former staff reporter for The Wall Street Journal.