Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Author: D. Jackson
Publisher: Palgrave MacMillan
Published: 01/01/2003
Pages: 179
Binding Type: Paperback
Weight: 0.62lbs
Size: 9.00h x 6.00w x 0.43d
ISBN: 9781349509775

About the Author
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.