Startup: A Silicon Valley Adventure

Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

Author: Jerry Kaplan
Publisher: Penguin Publishing Group
Published: 10/01/1996
Pages: 336
Binding Type: Paperback
Weight: 0.60lbs
Size: 7.70h x 5.10w x 0.80d
ISBN: 9780140257311

Review Citation(s):
New York Times 10/20/1996 pg. 36
Publishers Weekly 09/23/1996

About the Author
An artificial intelligence expert and innovator, Jerry Kaplan founded several Silicon Valley start-ups. He is the author of Artificial Intelligence: What Everyone Needs to Know, Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence, and Startup: A Silicon Valley Adventure. Kaplan currently teaches at Stanford University.