Status Update: Celebrity, Publicity, and Branding in the Social Media Age

A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.

Author: Alice E. Marwick
Publisher: Yale University Press
Published: 01/13/2015
Pages: 368
Binding Type: Paperback
Weight: 1.00lbs
Size: 9.20h x 6.20w x 0.90d
ISBN: 9780300209389

About the Author
Alice E. Marwick is assistant professor, communication and media studies, Fordham University, and the director of the Donald McGannon Communication Research Center. She lives in New York City.