Strategic Business Diagnostic Tools - Theory and Practice

SWOT, PESTLE & PRIMO-F analysis are amongst the most commonly misused tools in business. This book sets out the myths and practical applications of these and other diagnostic approaches is a robust but practical way.

Author: Mike Morrison
Publisher: Createspace Independent Publishing Platform
Published: 07/29/2013
Pages: 298
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.00h x 5.00w x 0.62d
ISBN: 9781490541648

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