Strategic Foresight: A New Look at Scenarios

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Author: A. Marcus
Publisher: Palgrave MacMillan
Published: 06/01/2009
Pages: 209
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.10h x 6.20w x 0.80d
ISBN: 9780230611726

About the Author

ALFRED MARCUS is a Professor in the department of Strategic Management and Organization, Carlson School of Management at the University of Minnesota, USA.