1
/
of
1
Good Dog Publishing
Strategic Marketing
Strategic Marketing
Regular price
$84.89 USD
Regular price
Sale price
$84.89 USD
Shipping calculated at checkout.
Quantity
Couldn't load pickup availability
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Author: Kurt Matzler Phd, Lawrence J. Ring Phd, Todd a. Mooradian Phd
Publisher: Good Dog Publishing
Published: 06/30/2014
Pages: 412
Binding Type: Paperback
Weight: 1.79lbs
Size: 10.00h x 8.00w x 0.84d
ISBN: 9780990542704
Author: Kurt Matzler Phd, Lawrence J. Ring Phd, Todd a. Mooradian Phd
Publisher: Good Dog Publishing
Published: 06/30/2014
Pages: 412
Binding Type: Paperback
Weight: 1.79lbs
Size: 10.00h x 8.00w x 0.84d
ISBN: 9780990542704
This title is not returnable
Share
