Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get Wh

Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.

Author: Jarol B. Manheim
Publisher: Routledge
Published: 12/08/2010
Pages: 344
Binding Type: Paperback
Weight: 1.00lbs
Size: 9.00h x 6.00w x 0.70d
ISBN: 9780415887298

Review Citation(s):
Choice 01/01/2012

About the Author

Jarol B. Manheim is Professor of Media and Public Affairs, and of Political Science, at The George Washington University, where he was the founding director of the School of Media and Public Affairs.