Successful Marketing Strategy for High-Tech Firms

From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.

Author: Eric Viardot
Publisher: Artech House Publishers
Published: 07/31/1998
Pages: 288
Binding Type: Hardcover
Weight: 1.13lbs
Size: 9.34h x 6.26w x 0.82d
ISBN: 9780890068540

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