Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney

Proceeds benefit the IAAPA Foundation and a scholarship fund at California State University Fullerton to assist the next generation of Hospitality and Tourism professionals.

IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney - every year for a decade - in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable odds, overtake one of the world's most beloved brands.

Author: Tom Mehrmann, Michael Switow
Publisher: Switow Media
Published: 11/08/2018
Pages: 278
Binding Type: Hardcover
Weight: 1.19lbs
Size: 9.00h x 6.00w x 0.69d
ISBN: 9780998027012

About the Author
Mehrmann, Tom: - "TOM MEHRMANN began his career in the theme park industry in 1977 cleaning the grounds at Knotts Berry Farm, an attraction located seven miles from Disneyland. A quarter century later, he built on the lessons learned there - as well as at other parks in the US and Europe - to ensure that Ocean Park Hong Kong did not whither in the shadow of another Disney resort. As the chief executive of Ocean Park Hong Kong from 2004 - 2016, Tom oversaw the attraction's transformation into a leading world-class family-travel destination that welcomes more than seven million visitors annually. A graduate of California State University Fullerton, Tom is currently the president and general manager of Universal Studios Beijing and is tasked with launching Universal Studios' first resort in China."Switow, Michael: - MICHAEL SWITOW is the founder of WOW Asia, which provides insights about the Asian attractions industry and conversations with the leaders that drive them. His in-depth and colourful features explore the launch and growth of major Asian brands, as well as the efforts of international players like KidZania, Lionsgate and Nickelodeon to penetrate new markets. Michael moved to Asia in 1996 to cover Hong Kong's return to China. He earned a Master's in Public Affairs, concentrating in Economics and International Relations, from Princeton University's Woodrow Wilson School. His reporting has been featured by the Associated Press, NPR's Morning Edition, PRI's The World, IAAPA's Funworld Magazine and Singapore's Money FM, among others.

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