Harvard Professor David C. McClelland shares research and analysis on the reasoning behind the fluctuating development of society.The Achieving Society provides a factual basis for evaluating economic, historical, and sociological theories that explain the rise and fall of civilizations. Within this book, readers will learn about McClelland's notable descriptions of the type of motivational needs society has: achievement motivation, authority and power motivation, and affiliation motivation.
Author: David C. McClelland Publisher: Free Press Published: 02/19/1967 Pages: 532 Binding Type: Paperback Weight: 1.26lbs Size: 8.22h x 5.36w x 1.12d ISBN: 9780029205105
About the Author McClelland, David C.: - David C. McClelland is a professor at Harvard University. He is most well-known for his work on achievement motivation.