The Adaptive Decision Maker

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.

Author: John W. Payne, James R. Bettman, Eric J. Johnson
Publisher: Cambridge University Press
Published: 05/28/1993
Pages: 348
Binding Type: Paperback
Weight: 1.22lbs
Size: 9.20h x 6.04w x 0.91d
ISBN: 9780521425261

This title is not returnable