The Brand and Its History: Trademarks, Branding and National Identity

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.

Author: Patricio Sáiz
Publisher: Routledge
Published: 01/29/2024
Pages: 412
Binding Type: Paperback
Weight: 1.55lbs
Size: 9.69h x 6.85w x 0.87d
ISBN: 9781032187358

About the Author

Patricio Sáiz is Professor of Economic History in Madrid, where he conducts research on the economic effects of intellectual property rights. During the last twenty years he has overseen a significant project at the Spanish Patent and Trademark Office to analyse and study its historical documentation.

Rafael Castro is Associate Professor of Economic History in Madrid. His research includes extensive work - in historical perspective - on foreign direct investments, intellectual property rights, international relations, political economy of the enterprise, and public economics.