The Brand Beside The Brand: 10 Reasons to step from behind and stand beside the brand!

The Brand Beside The Brand transforms the traditional notions of a business backing a product or an employee who is backed by a company. Instead it offers transitional ideas and suggestions that realign the business, the business professional and the product side by side, thus creating a multi-dimensional relationship with the customer, the product, the business and the business professional.

Author: Larita Shelby
Publisher: Sb Media
Published: 12/10/2016
Pages: 148
Binding Type: Paperback
Weight: 0.46lbs
Size: 9.00h x 6.00w x 0.32d
ISBN: 9780971202191

About the Author
Shelby, Larita: - LaRita Shelby is a seasoned marketing & media professional with experience in advertising, branding, public relations and digital media. She is a former broadcaster for the Department of Defense, who has travelled to England, Africa, the Far East, Germany and the Caribbean Islands. LaRita has consulted several clients, including multi-millionaires who sought her guidance when developing their personal brands. LaRita graduated Summa Cum Laude from Touro University with a Masters in Media & Communication Psychology, and her undergrad degree is from Loyola Marymount. LaRita is a member of Sigma Gamma Rho Sorority and she currently works in business, education, entertainment & the arts. https: //touro.academia.edu/LaRitaShelby