Capearts Publishing
The Branding of Polaroid
The Branding of Polaroid
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How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Author: Paul Giambarba
Publisher: Capearts Publishing
Published: 09/15/2014
Pages: 146
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.50h x 8.50w x 0.38d
ISBN: 9780871550019
Author: Paul Giambarba
Publisher: Capearts Publishing
Published: 09/15/2014
Pages: 146
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.50h x 8.50w x 0.38d
ISBN: 9780871550019
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