The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World

In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments-film, television, and online/digital-providing you with an insider's perspective on media distribution that can't be found anywhere else.

Author: Jeffrey C. Ulin
Publisher: Routledge
Published: 06/18/2019
Pages: 578
Binding Type: Paperback
Weight: 1.80lbs
Size: 8.90h x 6.00w x 1.30d
ISBN: 9780815353362

About the Author

Jeffrey C. Ulin has worked as a media executive, attorney, lecturer, and entrepreneur. Nearly half of his 25+ years in the film and television business were at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), and managed sales for Star Wars and Indiana Jones. Jeff also co-founded and ran animation studio Wild Brain (where he created Disney's pre-school hit Higglytown Heroes), helped manage Paramount and Universal's overseas video joint venture, and used this book to teach the class "Media & Entertainment: Economics, Policy and Strategy" at UC Berkeley's Haas School of Business.