The Commercial Appropriation of Personality

Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.

Author: Huw Beverley-Smith
Publisher: Cambridge University Press
Published: 02/01/2008
Pages: 404
Binding Type: Paperback
Weight: 1.30lbs
Size: 9.02h x 5.98w x 0.90d
ISBN: 9780521052528

About the Author
Beverley-Smith, Huw: - Huw Beverley-Smith was formerly Lecturer in Law in the Department of Law, University of Wales, and Visiting Research Fellow at the Max Planck Institute for Foreign and International Patent, Copyright and Competition Law in Munich.

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