The Export of Meaning: Cross-Cultural Readings of Dallas

In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.

Author: Tamar Liebes, Elihu Katz
Publisher: Polity Press
Published: 01/06/1994
Pages: 200
Binding Type: Paperback
Weight: 0.68lbs
Size: 9.02h x 6.30w x 0.61d
ISBN: 9780745612959

About the Author
Tamar Liebes is Lecturer in Communication at the Hebrew University of Jerusalem and was formerly a radio producer at the Israel Broadcasting Authority.

Elihu Katz is Professor at the Annenburg School of Communication, University of Pennsylvania, Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem, and Scientific Director of the Israel Institute of Applied Social Research.

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