The Manager's Guide to Distribution Channels

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

Author: Linda Gorchels, Edward Marien, Chuck West
Publisher: McGraw-Hill Companies
Published: 05/07/2004
Pages: 240
Binding Type: Hardcover
Weight: 1.16lbs
Size: 9.02h x 6.24w x 0.95d
ISBN: 9780071428682

About the Author

Linda Gorchels, Chuck West, and Edward Marien are on the School of Business faculty and program directors at the University of Wisconsin (Madison, WI). Gorchels is the author of The Product Manager's Handbook.

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