The Marketing Glossary: Key Terms, Concepts and Applications

A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.

Author: Mark N. Clemente
Publisher: Clementebooks
Published: 10/02/2002
Pages: 504
Binding Type: Paperback
Weight: 1.61lbs
Size: 9.00h x 6.00w x 1.12d
ISBN: 9780971943421

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