The New Fundraisers: Who Organises Charitable Giving in Contemporary Society?

Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the 'askers', despite almost every donation being solicited or prompted in some way.

This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.

Author: Beth Breeze
Publisher: Policy Press
Published: 11/30/2017
Pages: 244
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.20h x 6.10w x 0.60d
ISBN: 9781447325024

About the Author
Beth Breeze is senior lecturer in social policy at University of Kent. She also cofounded and now directs the Centre for Philanthropy at the University of Kent.